Peter Schmidt, Belliero & Zandée have been collaborating for years with Ulrich Carroux for his brand Carroux Caffee. Based in Blankenese, a suburban quarter of Hamburg, this location plays a big part in the creation of the brand. The corporate design for Carroux Caffee has developed and evolved by applications to all brand material, such as packaging and all forms of communication. A minimalistic design approach reducing the elements to only the essential makes the corporate identity contemporary and refined. The updated look and feel of the brand has also followed through to the development of an advertising campaign, which expresses the true nature of Carroux Caffee: Enjoying everyday life and the desire to create the best espresso in Hamburg.